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About SuperFriendly

When filmmakers make films, they pick the people who best embody the role. David Fincher doesn’t always use Brad Pitt, even though he was fantastic in Fight Club and Se7en. Christopher Nolan doesn’t always use the same lead actor either. Leonardo DiCaprio was awesome in Inception, as was Guy Pearce in Memento, as was Christian Bale in the Batman movies, but you couldn’t interchange them because of how well they were cast. Leo as the Dark Knight? “I’m the king of the world, Alfred!” Too weird.

Similarly, SuperFriendly projects are made up of the people who best embody the role. SuperFriendly doesn’t keep a full-time staff. Instead, we use what we lovingly call the “The SuperFriend Model,” where we call on some of the best folks in the industry to come together and collaborate, depending on your project’s needs. Some projects need a handful of specialists, like an information architect who has years of experience making sites for kids or a 3D animator with extensive knowledge of the home improvement industry. Other projects call for an army of variously tenured folks, from junior-level production people to seasoned veterans who call the shots.

Dan Mall, SuperFriendly founder

Based in Philly, Dan Mall is SuperFriendly’s founder and director. Dan has close to two decades of experience as an award-winning designer, creative director, and advisor, and he’s connected to some of the best people in the industry. For every project, Dan pulls together the right people for the job. The result is a project team that’s handpicked for your situation, with the highest quality work you won’t be able to find anywhere else.

An impressive sampling of SuperFriends