A design collaborative!

If you work for one of the world’s most interesting and important organizations and struggle to connect with people through their devices, we can help.

We’re currently working with:

  • A healthcare company looking to enhance consistency across their products
  • A learning management organization with a brand new product offering
  • A startup that wants to get you out on the town
  • A prestigious university to position them in the center of the conversation about the global digital economy

A taste of our work for organizations who have trusted us with major ventures:

Entertainment Weekly

This celebrity-focused magazine asked us to bring their mobile site on par with their already succesful desktop version. We created an experience that balanced fast consumption with immersive exploration, optimized for touches and gestures. They liked it so much that they redesigned the desktop site to match.

For more details on this project, check out write-ups from SuperFriends Josh Clark, Dan Mall, Brad Frost, and Jonathan Stark.






  • Webby Awards 2014 Honoree: Mobile & Apps—Best Visual Design
  • Team of the Year Nominee—.NET Awards, 2014
  • Redesign of the Year Nominee—.NET Awards, 2014


O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences, but their website made them look like a bargain-basement book retailer. We helped them create a digital presence that shines a spotlight on big ideas, learning, and resources they invest to support the technology community.





There’s no such thing as a “casual Grantland reader.” Grantland fans pore over meticulously-crafted commentary, and it’s not uncommon for a footnotes section to be longer than the article itself. Though the site focuses mainly on sports and pop culture, it’s some of the best writing you’ll find on the web, period. When the ESPN-owned blog asked us to help them take it to the next level, we kept it simple: great typography and an out-of-the-way design style that lets the content shine across all devices.




  • Pixel Awards 2014 Winner: Blogs
  • Webby Awards 2014 Honoree: Best User Experience


TechCrunch needed a fast new site, and boy did we give them one. Their publishing pace is breakneck; they average anywhere from 80 – 100 posts per day. We handed off a smart, responsive design system that brought a modern design sensibility and shaved over 60% off the average load time. We built it so future-friendly that the site works flawlessly on a smartwatch that came out two years later!

For more details on this project, check out write-ups from SuperFriends Brad Frost and Jonathan Stark, Dan Mall, or directly from TechCrunch themselves.






  • Webby Awards 2014 Honoree: Web/Best User Experience—Business
  • Webby Awards 2014 Honoree: Web/Blog—Business
  • Best Collaborative Project Shortlist—.NET Awards, 2014
  • Team of the Year Nominee—.NET Awards, 2014


Together with our friends at Happy Cog, we’re proud to be teaming up with our friends at Philly.com to redesign the region’s largest trusted and indispensable source for local news and information. We’re doing it all in the open, so follow along with our endeavors and participate as we go.

Read the press release (PDF) 


More clients we’ve worked with:


SuperFriendly’s a bit different from other agencies.

When filmmakers make films, they pick the people who best embody the role. David Fincher doesn’t always use Brad Pitt, even though he was fantastic in Fight Club and Se7en. Christopher Nolan doesn’t always use the same lead actor either. Leonardo DiCaprio was awesome in Inception, as was Guy Pearce in Memento, as was Christian Bale in the Batman movies, but you couldn’t interchange them because of how well they were cast. Leo as the Dark Knight? “I’m the king of the world, Alfred!” Too weird.

Similarly, SuperFriendly projects are made up of the people who best embody the role. SuperFriendly doesn’t keep a full-time staff. Instead, we use what we lovingly call the “The SuperFriend Model,” where we call on some of the best folks in the industry to come together and collaborate, depending on your project’s needs. Some projects need a handful of specialists, like an information architect who has years of experience making sites for kids or a 3D animator who has extensive knowledge of the home improvement industry. Other projects call for an army of variously tenured folks, from junior-level production people to seasoned veterans who call the shots.

Based in Philly, Dan Mall is SuperFriendly’s founder and director. Dan has over a decade of experience as an award-winning designer, creative director, and advisor, and he’s connected to the best people in the industry. For every project, Dan pulls together the right people for the job. The result is a project team that’s handpicked for your situation, with the highest quality work you won’t be able to find anywhere else.

SuperFriends we’ve worked with


Do you have a project that could use a jumpstart? If you work at a publishing company, technology company, or are generally looking to make something digital and interesting, we’d love to help you make that a reality.

Our best and favorite work has been in helping organizations dust off that important project that always seemed a little too ambitious, course-correcting projects that are in danger and need some saving, or augmenting you and your team to equip you to do great digital work yourselves. If that sounds a little too familiar, we’d love to chat. And even if you don’t have a particular project in mind right now but want to brainstorm about something we could do together, we’re always game for that.

Here are some types of projects we’d love to do with you:

  • That proof-of-concept you’ve been dying to make. Maybe all your resources are tied up. Maybe you’re at a crossroads in functionality and can’t figure out what direction to go. Whatever the case, we’d love to be a part of getting you unstuck. We just finished a 2-week sprint where we handed off an MVP to be used in a pitch for an idea that existed at the organization for years. It was enough to raise a full round funding, and they just released an entire product around the idea.
  • Helping your design and/or dev team level up their skills. Our teams boast some of the best in the industry. We’ve shared some tips and tricks with even the savviest internal teams about everything from design process to code libraries to performance gotchas and more.
  • A project where you learn to do things differently. We don’t just work with local and global brands; other agencies often partner with or hire us to get a first-hand look into how we work. Teaming up with our folks helps bring that extra-special oomph that gives everyone a new perspective to appreciate.
  • An idea that requires navigating bureaucracy. Sometimes, doing things the hard way is the right way. We don’t shy away from going to bat for good ideas. We can help your CEO play nice with your Product Managers. We can build consensus with even the surliest groups. Don’t fret; we’re particularly limber in the boardroom.
  • A website or native app where the details really need to shine. We’re crazy about making the most exquisite and memorable art direction that you’ve seen in a digital product. Let’s make something that looks beautiful with your logo on it that everyone else wishes they had.

Also, in the interest of saving us all some time, here are some good reasons to not work with us:

  • You’re shopping around for the lowest price. We don’t compete on price. We don’t subscribe to market rates; heck, we don’t even have rates. We work with every one of our customers to find a price that’s right for both you and us. We’ll only take on work if we’re confident that it’ll make you more money than you’ll spend on us, so we want to make sure that the initial investment is worthwhile.
  • You need something done right away. While we never say never, we try and stay reasonably booked, so the chances of being immediately available are pretty slim.
  • Your company has some pretty rigid contractual terms that are difficult to change. We think relationships should be mutually beneficial. If your legal team is infamous for being sharks, that often rubs us the wrong way. We’re pretty flexible about terms, but we’ve also walked away over one clause. That’s not to brag; it’s just to say that we want the terms to be equally accommodating for both of us to feel excited about working together. No need to feel like we’re settling for each other. For an example of the type of relationship environment we strive for, feel free to peruse our boilerplate Service Agreement.
  • You need a local team. By virtue of The SuperFriend Model, SuperFriendly project teams are inherently distributed. It’s not unusual for a project to have team members spread across locations and time zones. All SuperFriends know how to work well as a distributed team, which makes it all the more natural to work with customers that aren’t geographically close by. That said, we know that the distributed working style isn’t for everyone, so we’d be happy to point you toward some folks that we trust that might be closer to your location.
  • You “just need it built.” If you have it all worked out already, we probably can’t add much value for you. We love helping our customers work through problems they can’t solve on their own.
  • You’re looking for a long-term partner. Truth be told, we don’t often do repeat work with the same clients. The nature of what we do is such that throughout the course of the project, we’re training you to need us less and less. We think there’s a lot of power in skipping the whole fish market thing and instead doing some great baiting and casting lessons, so if you’re looking for a partner that will stick it out with you through the long haul, you might be better served looking elsewhere.

Still with us? Then you’re the perfect person that we’d love to hear from. Drop us a line at info@superfriend.ly and let us know what’s on your mind.

If you’re having trouble starting, here’s the kind of email that gets us all giddy (feel free to copy this as a starting point and modify at your leisure):

Hi SuperFriends!

My name is [Lindsay Fünke], and I’m a product manager at [Nike]. I’d love to hire you for a project.

We’ve been tossing around the idea of building [a mobile app] that [easily lets people catalog their sneaker collection]. When I asked around, my friend [Bob Loblaw] recommended I get in touch with you.

We’d like to launch it by [the end of the year] in order to [coincide with the relaunch of our flagship store]; let us know if you think that’s reasonable. We’re looking to partner with a team that [can take this all the way from conception to launch]. You’d be working directly with me and two developers on my team, so we could move pretty quickly. We’d like to keep the price to about [$160k, though we could probably go up to $200k if you could make a good case as to why we’d need the extra].

Full disclosure: I’m talking to 2 other agencies about this work: [Blendin Design] and [Sitwell Enterprises].

I’m happy to provide any other detail you need. If you’re interested, let’s set up a time to chat. How does next week look for you?


If you write emails like that, you’re already our favorite. We can’t wait to hear from you.

© 2015 – 2018 SuperFriendly Co. All rights reserved. A Philly jawn. @superfriendlyco